Start a Firewalking Business
So, you want to start a Firewalking Business?
One of the Core Competencies required by Firewalking International for Professional Firewalk Instructor Certification is creating Collaborative Client Relationships. Doing this consistently is key to building a successful Firewalking Business.
It’s how you get clients, meet and exceed their needs, and keep those clients. With that in mind, we thought we would share a few tips that will help you build an independent Firewalking Business.
Getting clients for your Firewalking Business
A common concern for someone starting their Firewalking Business is: “How do I get clients?” The answer is simpler than you might think. SHOW UP. And that doesn’t have to be in person. Here are some ideas to get you started:
- Ask clients and colleagues for references.
- Be sure to ask them for referrals too! You never know who they know!
- Attend professional development meetings and seminars, such as the Firewalk Gatherings.
- Join LinkedIn, Facebook groups etc. Have a voice and take part in the conversations.
- Offer free or low-cost trainings, information sessions and webinars.
- Learn how to use Social Media properly and make use of it.
- Photographs and video are crucial for online marketing.
- Start a mastermind group.
- Keep in touch, on a regular basis, with past and potential clients.
- Join a Networking Group and attend meetings on a very regular basis.
Keeping clients for your Firewalking Business
It is easier to keep existing clients than find new ones. Here are 6 easy ways:
- Thank them for their business and ask for feedback
- Leave your business card with more than one person in the organisation
- With their permission, add them to your newsletter list
- Out of the blue, send them a gift (not a branded gift, but an actual gift!) Read Giftology for advice on this.
- Keep in regular contact with them, not just through your newsletter.
- Most importantly, do a great job each time. Learn what they need and help them get it. Go the extra mile and give them more than they expect. Remember, you are only as good as your last job!
You will also need to consider what you are able to offer your clients. If your strength lies in delivering amazing Firewalks, a company may not want to do a Firewalk year after year, especially if they have the same staff. What can you do that is different? How can you take them to the next level?
“Average Firewalk Instructors raise the bar on themselves; good Firewalk Instructors raise the bar for others; great Firewalk Instructors inspire others to raise their own bar.”
your Firewalking Business
Of course, we also recommend checking out the courses that we offer through The Business of Firewalking.