Behind why people Firewalk for Charity

by | Mar 25, 2018

In our experience there are four categories that people can fall into when it comes to doing a Firewalk for Charity. We call them the Four C’s of Fundraising. For ease, we will just refer to them as the Big Four. People want:

  • Contribute
  • Cause
  • Challenge
  • Community

As an organiser of a Charity Event it is very useful for you to know about the Big Four. This knowledge can be incorporated into promoting your event and getting people to take part in your Charity Firewalk or Charity Glass Walk.

Let’s explore why people Glass Walk and Firewalk for Charity…


People like to contribute, they like to give, and this is a worldwide phenomenon. In fact, it is scientifically proven that we are wired to give, and it makes us happier. Contributing is a sure-fire way to “make a difference” in your life and others.


Often, people get involved with a charity because of the cause. It might be that the Charity works with the elderly and really helped that person’s relative. Or it could be that an organisation is making a positive impact in the persons local area and they want to get behind them. Of course, there are too many examples to mention. In fact, you probably have first hand experience of why you are supporting the Charity you want to organise this Firewalk for.

“Remember that the happiest people are not those getting more, but those giving more.”
H. Jackson Brown Jr.


Believe it or not, sometimes people take part in a Charity Firewalk to meet new people. As humans, we like to be part of a community. We like to be in the company of like minded people and we like to feel part of something. Especially when that something is deemed as positive and worthy.


There are lots of them out there. You might even know or be one. Sometimes referred to as Adrenaline Junkies or Thrill Seekers or Adventure Seekers, there are people that just love a new Challenge. These people often like to do things for Charity too! And a Firewalk for Charity is right up their street.

One more reason why people Firewalk for Charity

What you might have noticed when you were reading about the Four Big C’s of Fundraising is that there is something very similar about them. Connection. Yes, connection is part of Contribute, Cause, Community and Challenge. Think about it, people want connections with other people, their communities, their causes, and themselves. Connection umbrella’s the Big Four.

So, there you have it, five reasons why people will Firewalk for Charity. Now you can use this knowledge when you are planning how to get people signed up for your Charity Glass Walk or Sponsored Firewalk.

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